Integrating Emerging Technologies in University Entrepreneurship Education Under the Andean Worldview

Background/purpose. The incorporation of new technologies, such as AI, Blockchain, VR, and other emerging technologies in Andean entrepreneurial education, which maintains the traditional values of Ayllu (Community), Ayni (Reciprocity), and Pachamama (Nature), is studied in this descriptive work. The primary objective of this study is to examine how the culture of Andean students influences their entrepreneurial attitudes, highlighting the most common challenges and the impact of cultural heritage on their projects. The objective is to compare the traditional values and modern technological systems taught to students at university with those used by successful entrepreneurs, with a focus on the use of modern technologies. It is also to analyze digital transformation with a focus on collaboration and sustainability. Materials/methods. The study employed a convergent parallel mixed design to integrate statistical and thematic analysis on entrepreneurship and Andean cosmovision in seven public universities. Validated instruments were applied to 355 students through stratified sampling, triangulating quantitative and qualitative data on technology and cultural values (Ayllu, Ayni, Pachamama). Results. Based on the results of a survey and online interviews with students, the entrepreneurial inertia of the family environment is generally favorable; however, the lack of practical training and the limited use of modern technologies is notable. Conclusion. It is suggested that a combination linking traditional business practice and digitalization to execute such ventures would undoubtedly foster culturally sensitive and sustainable blocks of dedication.