FACTORS INFLUENCING CAREER MOTIVATION IN THE LITHUANIAN ENERGY SECTOR

The energy sector in Lithuania faces persistent challenges in retaining and motivating its workforce, particularly regarding internal career development amid a rapidly transforming industry.This study aimed to identify the key factors that act as motivators and demotivators for employees within a leading energy group company in the country.The qualitative research methodology involved conducting eight focus groups with a total of 64 participants, ranging from junior-level to senior-level employees, of whom 25% were women and all were engineers.Ethical research standards were rigorously upheld throughout the study.The findings highlight critical motivators, such as the company's reputation, stability, innovative culture, and sense of safety, which are increasingly vital in the context of the sector's transition toward sustainability and technological advancement.However, the study also identifies key demotivators, including a lack of autonomy, insufficient access to resources, strained workplace relationships, and inconsistent leadership practices.Notably, the pressure on management to sustain motivation underscores the systemic nature of these challenges.The study concludes that to address demotivation effectively, organizations must prioritize fostering an inclusive and supportive work environment.This includes enhancing employee autonomy, improving resource availability, cultivating positive interpersonal relationships, and adopting consistent and transparent leadership strategies.These actions are particularly crucial during the ongoing energy sector transformation, as they ensure workforce adaptability and engagement.The insights gained provide valuable guidance for organizations in the energy sector and beyond to proactively tackle workforce challenges in dynamic environments.