ARTIFICIAL INTELLIGENCE AND INDIVIDUAL’S EDUCATION VALUES: LATVIAN EXPERIENCE

The 21st century is a century characterised by rapid and diverse change that considerably affects both the technological and economical, and the social sphere, facilitating more diversity in human behaviours and choices in various fields of life.Spread of the artificial intelligence (AI) has become an important stimulus of these changes and creates new challenges related to the transformation of an individual's system of values, as people seek to adapt to the new technological environment and the possibilities and risks it creates.Development of AI creates possibilities to improve the quality of life while raising questions about human autonomy and social interaction, which in its turn impacts the hierarchy of human values.The system of individual's values is dynamic and subject to constant change, that is due to social, economic, technological, and cultural factors.Research methods.The article, based on the study of scientific literature and analysis of survey data, identifies factors that promotes value transformation in adults caused by the impact of AI.A comparative experiment was carried out based on the S. Schwarz's theories about individual's values before and after AI is being used in the everyday.The survey was organised in autumn 2024, and the respondents were adult inhabitants of Latvia aged 25-72, N=155 respondents.Conclusions.The theoretical study allowed to identify the factors that promote value transformation in adult education caused by the impact of AI.The survey presented the experience of Latvian inhabitants in relation to the impact AI has on their personal values.The data obtained shows that adults in Latvia actively integrate AI into their daily activities by using the possibilities it offers for study and work.