NAVIGATING CONTRADICTORY EXPECTATIONS: CHALLENGES IN PREPARING FOR THE GAMES, ANIMATION AND VFX INDUSTRIES

The European games, animation, and VFX industries, along with related educational institutions, are shifting towards sustainable practices due to growing awareness of workforce well-being, however, layoffs and increased interest in these fields has intensified competition in an already saturated job market.This has created contradictory expectations for prospective employees: the ideal employee, an adaptable team player, team-fit, with strong interpersonal skills; but also the ideal applicant, characterised as standout, highly skilled, competitive, and self-promoting.Using Study Demands-Resource Theory, this study examined how educational institutions and emerging talents navigate these contradicting demands.Thematic analyses highlighted the extreme nature of the overall industry, job market and academic demands placed on students, as well as how peer support, messages of reassurance, and well-meant advice can be both resources and stressors.Educational experts and students face critical decisions with significant implications for well-being and career prospects.