TOURISM STUDENTS' USE OF AI TOOLS: A PRELIMINARY STUDY

The use of artificial intelligence (AI) in education has grown exponentially, especially since the introduction of ChatGPT in 2022.Teachers and students have started to become aware of other tools that allow them to work and study more efficiently.In the case of students, besides the generalised use of chatbots, some examples are useful for content creation, research, image generation, proofreading, productivity and others.In this context, this study aims to identify the main AI tools that students use in their self-study routine.As this is an ongoing study, the preliminary results are presented and the aim is that the final results will make it possible to identify the tools that students use for two specific areas of study, namely Mathematics and English.Therefore, undergraduate tourism students from a Portuguese university are being surveyed about their use of these tools through a quantitative survey.The results are expected to shed light on the knowledge and use of AI Tools, as well as the main features to support studies, thus contributing to the optimisation of teaching practices and autonomous learning.

Publication Details

Published
2025-06-28
DOI
https://doi.org/10.36315/2025v2end101
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00

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article

TOURISM STUDENTS' USE OF AI TOOLS: A PRELIMINARY STUDY

Digital Marketing and Social Media
article

TOURISM STUDENTS' USE OF AI TOOLS: A PRELIMINARY STUDY

article en

Abstract

The use of artificial intelligence (AI) in education has grown exponentially, especially since the introduction of ChatGPT in 2022.Teachers and students have started to become aware of other tools that allow them to work and study more efficiently.In the case of students, besides the generalised use of chatbots, some examples are useful for content creation, research, image generation, proofreading, productivity and others.In this context, this study aims to identify the main AI tools that students use in their self-study routine.As this is an ongoing study, the preliminary results are presented and the aim is that the final results will make it possible to identify the tools that students use for two specific areas of study, namely Mathematics and English.Therefore, undergraduate tourism students from a Portuguese university are being surveyed about their use of these tools through a quantitative survey.The results are expected to shed light on the knowledge and use of AI Tools, as well as the main features to support studies, thus contributing to the optimisation of teaching practices and autonomous learning.

Fundação para a Ciência e a Tecnologia
Decent work and economic growth
Openalex Percentile: Top 74%
Digital Marketing and Social Media
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