FROM THE PEDAGOGY OF RESISTANCE TO DIGITAL CONFORMISM: A STUDY OF ANALOG LITERACY IN A DIGITAL EDUCATION

This study explores the concept of analog literacy in the context of predominantly digital design education, addressing its relevance as a complementary and innovative pedagogical approach.The qualitative methodology consisted of exploratory interviews with five teachers and specialists in the field of design and multimedia from Portuguese higher education institutions.The analysis revealed three fundamental themes: processes, the role of error, and the hybrid approach.The participants pointed out that digital processes and tools, while efficient and productive, often hide creative processes and minimize the importance of error as an essential element of learning.In contrast, an analog workflow values material exploration and promotes patience, resilience, and critical thinking.The integration of analog and digital methodologies is presented as an effective pedagogical model that combines the efficiencies of digital with the depth and tangibility of analog, allowing for more reflective and creative learning.Based on the teaching and professional experience of the interviewees, this study presents the argument that analog literacy is not a nostalgic reminiscence, but an essential skill that should be developed in parallel and complementary to digital skills.This approach aligns with the Sustainable Development Goals (namely SDG 4.4) by promoting the development of technical and professional skills relevant to real work contexts and innovation.Its implementation in design education proposes an ethical and innovative response to the challenges of digital standardization, promoting diversity, innovation, and a culture of critical and reflective practices.