PRIVACY AND PERSONAL SPACE IN CONTEXT OF SOCIAL MEDIA INTERACTIONS

The expansion of social media has dramatically changed the way how people used to think and how they are thinking now a days. Earlier people use to think about their own privacy but as the time has passed and there is an expansion in digital media, there has been a huge change in the thinking of people about privacy and personal spaces thus giving a way to new problems as well as opportunities to deal with. On the one side it provides various opportunities for the user to explore different social media websites and know about user interests on the other hand it also deals with the fact that how social media interactions has led to increase in the rate of online crimes where younger generations have a very casual attitude towards privacy and personal space. They just want to post everything on the social media without taking into considerations the long term impact of sharing their personal information online. There are concerns regarding the degradation of personal space due to activities like targeted advertising and monitoring that are brought up about in this article. Artificial Intelligence has become the biggest tool that may hinder the privacy of a common man if note dealt with otherwise. In order to protect individual boundaries in the online sphere, the report ends with a set of advice for users, platforms, and legislators that highlight the significance of digital literacy, stricter privacy laws, and the usage of privacy-focused technologies. The paper concludes with a set of recommendations for users, platforms, and policymakers, emphasizing the importance of digital literacy, stronger privacy regulations, and the adoption of privacy-focused technologies to safeguard personal boundaries in the online world. By adopting a holistic approach to privacy, stakeholders could create a more safer and meaningful environment for the users.