Effect of Product Quality, Promotion, and Price on Purchase Decisions at Billionaire Fragrance in Denpasar

The purpose of this study was to analyze the influence of product quality, promotion, and price on consumer purchasing decisions at Billionaire Fragrance Denpasar. A quantitative approach with a survey method through a questionnaire was applied in this study. All consumers who visited Billionaire Fragrance whose number was not known for certain were the population. The sample consisted of 75 respondents determined by the purposive sampling method. The data analysis technique applied was multiple linear regression with the help of SPSS v29.0 software. The results of the analysis stated that product quality, promotion, and price simultaneously and partially had a positive and significant effect on purchasing decisions