ADAPTATION OF SOCIALLY RESPONSIBLE BUSINESS PRACTICES IN CONDITIONS OF MILITARY THREAT

In the modern world, filled with crises and armed conflicts, businesses face not only economic but also social challenges. Traditional approaches to corporate social responsibility (CSR) often prove insufficient in wartime conditions, when companies encounter limited resources, disrupted supply chains, and mass employee outflows. This article explores the peculiarities of CSR implementation under the extraordinary conditions of a prolonged armed conflict. It analyzes key CSR models, stakeholder groups, and development challenges in Ukraine. Special attention is given to examples of Ukrainian companies supporting the Armed Forces of Ukraine (ZSU), internally displaced persons, and affected communities. The role of CSR in Ukraine’s recovery through investments in green technologies, education, social projects, and cooperation with international partners is highlighted. The article emphasizes that CSR should become a strategic priority for Ukrainian businesses, ensuring long-term resilience, trust, and societal development.