Rethinking enterprise, reviving Europe

What choices are businesses facing today?How can we, as a School of Management, help businesses, entrepreneurs, and managers, during this unprecedented time?Five years after the pandemic and three years after the Russian invasion of Ukraine, companies are now contending with a storm of tariffs.These tariffs not only jeopardize revenues, but also the very way companies operate in the marketplace.While the Covid pandemic exposed the interdependence of production chains, leading to logistical gridlock, the tariff virus makes this reality even more evident.Illustrating this point, The Wall Street Journal recently published an image of an iPhone disassembled into all its hundreds of components, showing what tariff and counter-tariff each one may be affected by.From this example come two certainties: lower profi ts for the company and higher costs for consumers worldwide.In this situation, we once again fi nd ourselves asking the same questions as fi ve years ago: How long will it last?What can we do to protect businesses? STARTING OVER FROM EUROPEIn the early days of the pandemic, the forecasts on how long it would last were often contradictory, ranging from a few months to a couple of years.And now,