THE CONSTRUCTION OF E-COMMERCE VIRTUAL TEACHING ROOM AND THE INNOVATION OF TEACHING MANAGEMENT MODE —— BASED ON THE PRACTICE EXPLORATION OF JIANGXI INSTITUTE OF APPLIED TECHNOLOGY

This study focuses on the E-commerce Virtual Teaching and Research Room at Jiangxi Applied Science and Technology College (No. XNJYS-23-01), exploring innovative approaches to e-commerce teaching management in the digital economy era. By analyzing the core issues of the current e-commerce program, such as outdated curriculum systems, weak practical components, and a monolithic faculty structure, the study leverages the organizational advantages and technical features of the virtual teaching and research room to develop a “four-dimensional linkage” model for e-commerce teaching management innovation. The research employs methods such as literature analysis, field research, case studies, and action research to systematically outline the theoretical framework and practical experiences in e-commerce teaching management. It highlights the college's initiatives in curriculum restructuring, school-enterprise collaborative education, practical teaching innovation, and quality assessment. The findings indicate that the construction of the virtual teaching and research room has effectively integrated high-quality teaching resources both within and outside the campus, forming an integrated talent development model of teaching, competition, practice, and entrepreneurship, significantly enhancing students' e-commerce operational skills and innovation capabilities. This study provides valuable insights for similar institutions in e-commerce teaching reform and is crucial for cultivating high-quality e-commerce professionals who can meet the demands of regional economic development.