ORGANIZATION OF MEAT PRODUCT TRANSPORTATION AS AN EXAMPLE OF COLD CHAIN DEVELOPMENT IN UKRAINE

Key aspects of meat product transportation in Ukraine are examined within the broader framework of cold chain logistics development. A comparative analysis with the European Union’s logistics practices is conducted, which reveals significant disparities in regulatory frameworks, technological advancement, and infrastructure quality. Based on historical and current data, a development lag of approximately 10–15 years between Ukraine and the leading cold chain systems of the EU and the United States is established. Deficiencies in the Ukrainian cold logistics sector are identified, including the use of outdated transport fleets, lack of integrated temperature monitoring technologies, fragmented regulatory oversight, and insufficient standardization of packaging and labeling for perishable meat products. These factors are shown to significantly impede Ukraine's ability to harmonize with EU requirements. Cold logistics in Ukraine, particularly in the field of meat products transportation, is at the stage of formation and is significantly inferior in terms of development to the EU and the USA. Despite the gradual introduction of modern technologies and regulations, systemic problems associated with outdated infrastructure, lack of standards, insufficient digitalization and weak coordination between regulatory authorities remain relevant. Regulatory indicators are analyzed to compare levels of sanitary and veterinary compliance, adoption of digital technologies (such as GPS tracking and WMS), and the extent of digital integration. A compliance scale is presented, demonstrating partial implementation of core safety and traceability protocols in Ukraine, contrasted with full implementation in EU member states. A comprehensive reform strategy is proposed, comprising the development of a unified digital logistics platform, modernization of transport infrastructure, integration of real-time monitoring systems, alignment of packaging standards with EU regulations, and expansion of professional training programs in the logistics sector. Recommendations are outlined to enhance traceability, improve transparency, and ensure compatibility with international regulatory frameworks. The research presents a structured roadmap for the modernization of Ukraine’s cold chain logistics system, identifying meat product transportation as a critical area for aligning national practices with global standards in food safety, sustainability, and supply chain efficiency.