Future Trends in Consumer Behavior
Authors
- Atefeh Yazdanparast (ORCID: https://orcid.org/0000-0001-7228-7862)
- Prachi Gala (ORCID: https://orcid.org/0000-0002-8421-8730)
Institutions
- Clark University (US)
- Kennesaw State University (US)
Publication Details
- Journal
- Journal of Consumer Behaviour
- Published
- 2025-07-25
- DOI
- https://doi.org/10.1002/cb.70024
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 0.00