A BIM-Based Integrated Model for Low-Cost Housing Mass Customization in Brazil: Real-Time Variability with Data Control

Addressing the growing demand for affordable housing requires innovative solutions that strike a balance between cost efficiency and user-specific needs. Mass customization (MC) presents a promising approach that enables the creation of tailored housing solutions on a scale. In this context, this study introduces a model for mass customization of affordable single-family housing units in the city of Teresina, PI, Brazil. Our approach integrates algorithmic–parametric modeling and BIM technologies, facilitating the flow of information and enabling informed decision-making throughout the design process. Since the early design stages, the work has assumed that these integrated technologies provide real-time control over design variables and associated construction data. To develop the model, the method proceeded through the following phases: (1) analysis of the context and definition of the design language; (2) definition of the design process; (3) definition of the cost calculation method and estimation of construction time; (4) definition of the computing model based on the specified technologies; and (5) quantitative and qualitative evaluation of the computational model. As a result, this research aims to contribute to the state-of-the-art by formalizing the knowledge generated through the systematic description of the processes involved in this workflow, with a special focus on the Brazilian context, where the issue of social housing is a critical challenge.