Unveiling key success drivers in farmers direct marketing using the interpretive DEMATEL approach

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Authors

M. Suresh (ORCID: https://orcid.org/0000-0002-3796-3623)
Ao Sun (ORCID: https://orcid.org/0009-0007-5369-624X)
P. Kirthika

Publication Details

Journal: International Journal of Process Management and Benchmarking
Published: 2025-01-01
DOI: https://doi.org/10.1504/ijpmb.2025.10072631
Primary Topic: Agricultural Innovations and Practices
Type: article
Field-Weighted Citation Impact: 0.00

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article

Unveiling key success drivers in farmers direct marketing using the interpretive DEMATEL approach

M. Suresh, Ao Sun, P. Kirthika

Jan 1, 2025

International Journal of Process Management and Benchmarking

Agricultural Innovations and Practices

article

Unveiling key success drivers in farmers direct marketing using the interpretive DEMATEL approach

M. Suresh, Ao Sun, P. Kirthika

January 1, 2025article en

Abstract

International Journal of Process Management and BenchmarkingVol. 1(1)

Zero hunger

Openalex Percentile: Top 70%

Agricultural Innovations and Practices

DOI Source OpenAlex

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Unveiling key success drivers in farmers direct marketing using the interpretive DEMATEL approach — M. Suresh, Ao Sun, et al. · International Journal of Process Management and Benchmarking (2025) | TGRS Research Map | TGRS