Keberadaan Objek Wisata Sungai Gelombang Dalam Pengembangan UMKM Di Kecamatan Salo Kabupaten Kampar

This study aims to determine the condition of Sungai Gelombang MSMEs, visitor activities and the role of the existence of Sungai Gelombang tourist attraction in the development of MSMEs in Salo District, Kampar Regency. The data used in this study are primary and secondary data. Primary data in the form of questionnaires with samples including, visitors as many as 100 respondents, MSME actors as many as 55 respondents, and tourist attraction managers with 1 respondent. Secondary data is obtained from documentation and annual reports published by the local government, BPS, and institutions related to this research. Data analysis in this research is quantitative descriptive analysis. The results of this study indicate that the condition of the development of Sungai Gelombang MSMEs is classified as a fairly good category, namely 50.39%, indicating that the existence of the Sungai Gelombang tourist attraction has an impact on the development of MSMEs. Visitor activities are classified as a good category at 72.36%, indicating that visitors contribute to the sustainability of MSMEs in the Wave River tourist attraction. The role of the management of the Sungai Gelombang tourist attraction increases the income of Sungai Gelombang MSMEs and drives the development of MSMEs as a form of illustration of the objectives of managing tourist attractions by carrying out all existing potential such as human resources, facilities and infrastructure, and facilities so as to achieve better goals.