Assessing hotels website technical and aesthetic elements: A benchmark study for Algerian hotels websites

This research assesses technical and aesthetic aspects of Algerian hotel websites, comparing five international chains (e.g., Marriott Bonvoy®) and four local establishments. Employing a dual-axis model, technical performance (HTTPS compliance, page speed, mobile responsiveness) and aesthetic quality (cultural visuals, clarity, attention allocation) were measured using automated audits (GT metrix, SSL Labs) and heatmap analysis (AttentionInsight). Findings indicate international hotels outperform technically, with quicker load times (avg. 2.6s vs. locals' 4.7s) and complete HTTPS compliance, while local hotels like Lamaraz Arts score higher in cultural aesthetics (9/10) but exhibit cluttered layouts. Marriott Constantine served as a hybrid, merging global standards (1.9s load, A+ security) with local imagery. The study underscores Algerian hotels' need to balance technical improvements (e.g., mobile optimization) with culturally resonant design. Practical advice includes simplifying navigation, optimizing visual hierarchies, and adopting SEO tools to boost digital competitiveness while retaining authenticity.