Crowdfunding development perspective in Serbia

Crowdfunding is a transparent, efficient and inexpensive method to raise money from a large number of generally small investors. Compared to the traditional sources of funding (e.g., bank loans), crowdfunding represents an alternative way of financing various projects (entrepreneurial, environmental, humanitarian and etc.). Fundraising from a large number of investors (community) existed as early as the Middle Ages, when, for example, in order to print a book, the authors asked a large number of interested people to support the printing by giving a small amount of money. However, crowdfunding in the modern sense emerged at the end of the last decade of the 20th century, while the conceptual framework of this method of funding developed thanks to the affirmation and availability of the Internet. Today, crowdfunding is implemented in many countries, where it is used in various sectors, especially in the gaming industry and the video game industry. With this in mind, the paper analyzes the perspective of the crowdfunding development in Serbia and supports its findings by appropriate empirical research.