CUSTOMER INSIGHTS ON THE ADOPTION OF CONSUMER DURABLE LOANS: A STUDY ON BAJAJ FINSERV IN TIRUCHIRAPPALLI DISTRICT

The study investigates the consumer perception of durable loans, specifically in the context of pre-purchase and post-purchase challenges.The research involved 300 respondents who were customers of Bajaj Finserv, focusing on their awareness, experiences, and challenges faced with consumer durable loans.Statistical tools such as F-test, T-test, Chi-Square test, Regression Analysis, Correlation Analysis, and ANOVA were employed to derive insights.The results revealed significant differences in consumer perception based on factors like demographic variables, awareness levels, and specific concerns related to both the pre-purchase and post-purchase phases.The study also identifies the key drivers and barriers influencing the adoption of consumer durable loans, along with specific challenges faced by Bajaj Finserv's customers.The findings suggest areas for improvement in service delivery and marketing strategies aimed at enhancing customer satisfaction.