The Mediating Role of Social Media Usage in Mental Well-Being: A Gender Perspective

This study examines the mediating role of social media usage characteristics in the association between gender and mental well-being among university students. Data were collected from 655 university students using a demographic information form, the Mental Well-Being Scale, and the Social Media Usage Characteristics Questionnaire. The questionnaire assessed four key aspects: daily usage time, unplanned use, perceived contribution, and sense of freedom on social media. Mediation analyses were conducted to explore how these factors link gender and mental well-being. Results indicate that all four variables act as significant mediators in this relationship. Specifically, female students reported higher social media usage and lower sense of freedom, which were associated with lower mental well-being. In contrast, male students reported greater sense of freedom and perceived contribution, factors linked to higher mental well-being. These findings underscore the importance of gender-specific patterns in social media use and their implications for mental well-being. The study highlights the need for tailored interventions that promote healthier social media habits among university students.