Islamic Aesthetics and Local Wisdom in Malay Traditional Attire: A Study on Baju Melayu

The traditional Malay attire is a significant cultural identity that integrates Islamic aesthetics and local wisdom. These values are particularly evident in the structure and design of the Baju Melayu. This study aims to explore the presence of Islamic aesthetic values and indigenous wisdom in the design and wearing of Baju Melayu, and how this attire contributes to the formation and preservation of Malay cultural identity. Employing a qualitative approach through visual analysis and document study, the findings reveal that Islamic aesthetics are not only embedded symbolically in the design of Baju Melayu but also serve to reinforce national heritage and identity. The Baju Melayu functions not merely as traditional clothing but also as a medium for expressing religious and cultural values. The Islamic principles of modesty, balance, and simplicity are reflected in its design, while local elements such as the sampin, songkok, and woven motifs embody deep-rooted Malay symbolism. In the modern context, the preservation and appreciation of Baju Melayu symbolize the cultural and religious resilience of the Malay-Muslim community. Therefore, this heritage should be continuously strengthened through educational initiatives, value-based promotion, and faith-driven fashion innovation to ensure the sustainability of national identity amid global changes.