Dreaming through Marg

abstract: In 1946, the arts and culture journal Marg was founded under the leadership of the writer Mulk Raj Anand (1905–2004). Dedicated to the promotion of the arts and particularly modern architecture in its early years, Marg resignified India as the site of a new modernity, achievable through architectural and industrial development. Furthermore, through its editorial and advertisement archive it linked new conceptions of private consumption and individual taste to the emergent middle class to which the journal appealed. This studies the cultural encoding of early issues of Marg , and historicizes a key moment in the signification of planning and national development as a bourgeois aesthetic experience in early mid-century India.

Authors

Publication Details

Journal
Modernism/modernity
Published
2025-01-01
DOI
https://doi.org/10.1353/mod.2025.a966621
Primary Topic
Religious Studies and Spiritual Practices
Type
article
Field-Weighted Citation Impact
0.00
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article

Dreaming through Marg

Rashmi Viswanathan
Modernism/modernity
Religious Studies and Spiritual Practices
article

Dreaming through Marg

Rashmi Viswanathan
article en

Abstract

abstract: In 1946, the arts and culture journal Marg was founded under the leadership of the writer Mulk Raj Anand (1905–2004). Dedicated to the promotion of the arts and particularly modern architecture in its early years, Marg resignified India as the site of a new modernity, achievable through architectural and industrial development. Furthermore, through its editorial and advertisement archive it linked new conceptions of private consumption and individual taste to the emergent middle class to which the journal appealed. This studies the cultural encoding of early issues of Marg , and historicizes a key moment in the signification of planning and national development as a bourgeois aesthetic experience in early mid-century India.

Modernism/modernityVol. 32(1)
Openalex Percentile: Top 81%
Religious Studies and Spiritual Practices
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Dreaming through Marg — Rashmi Viswanathan · Modernism/modernity (2025) | TGRS Research Map | TGRS