DYNAMIC SUSTAINABILITY OF DIVERSIFIED INNOVATIVE INDUSTRIES UNDER MULTIFACTOR MANAGEMENT

Based on the analysis of the relevance of ensuring dynamic stability in diversified industries, taking into account the risk roles of innovation projects, the problems and possibilities of traditional CVP analysis in assessing project implementation results under multifactor management conditions are revealed. The author developed a hypothesis about ensuring dynamic stability in diversified, innovative industries based on a management model for corrective factors in forming permissible current dynamic deviations in the total planned profit of a set of industries under various initiating perturbations. This hypothesis takes in-to account the dynamics of inflationary processes and the phase difference between initiating and corrective effects at the start and completion of projects. The presented model considers deviations of all constant and variable factors in the formation of final planned profit in joint diversified production. This includes differ-ences in clock productivity, planned launch and completion periods of separate products in the diversified product line, and chronology of deviation changes in factors. It also considers the dynamics of inflationary processes and permissible dynamic limits of deviation in final planned profit. The methodological approach presented in the article is illustrated by selected practical examples with analytical calculations and graph-ical representations of adjusting variable costs for one product due to a potential price change for another product, as well as adjusting discount rates based on potentially predictable prices for other products. The above approach is largely universal under other boundary conditions to analyze the dynamic stability of the development of mono- and diversified production.