Reflecting on the Competence of Entrepreneurs using EntreComp, ai and Narratives People Know and Love

Abstract The significance of entrepreneurship as a driver of economic sustainability is globally recognised. The paper proposes a conceptual framework that leverages the rising prominence of ai by exploring the integration of entrepreneurship education with storytelling. Three premises guide the study: The first, that Case Method Teaching ( cmt ), a technique that uses storytelling for student reflection on diverse challenges, can be enhanced by using ai to generate narratives. The second, that the demanding nature of curating complex entrepreneurial cases can be alleviated by using ai . The third, that students analysing narratives generated from celebrated texts, can enhance entrepreneurial competencies as outlined by the European Commission’s EntreComp framework. This approach enables educators to create engaging lessons aligned with developing key competencies that enhance reflective learning environments as well as developing educators’ and learners’ understanding of ai .