On the Fast-Developing Business-Model of Live-Streaming E-Commerce

With the case of the top host Li Jiaqi, this paper focuses on his business models and on-going adaptations to the fast-changing technologies in China. Through the analysis, the author highlights the quality importance both in regard to the products he sells and the way he presents attractive contents. His efforts and business operation are so representative that can be imitated and learnt by many new participants in the live-streaming business. Apart from his achievements in different stages, his predicaments and endeavor to repair fan trust with AI technologies are of high value for both individuals and enterprises to study so as to cope with the further development of live-streaming business.