Research on Enhancing the Competitiveness of Health Tourism Industry in the Big Data Environment

Objective The rapid development of big data has brought about significant changes in society, economy, and daily life. At the same time, it has also produced different methods and approaches to solve the problems of imbalance and insufficient development of regional health tourism industry competitiveness; Method Using three primary indicators of factor competitiveness, management competitiveness, and performance competitiveness, six secondary indicators, and 33 tertiary indicators, combined with models of obstacle degree, coupling degree, and coupling coordination degree, this study analyzes government data of the top 20 cities in China's health industry through statistical data collection methods; Result The industrial competitiveness of the Southwest region mostly relies on management competitiveness, while the Eastern region has a greater impact of factor competitiveness on industrial competitiveness, and management competitiveness also provides greater support for industrial competitiveness. The factor competitiveness and management competitiveness of industries in the Northern region are not dominant; Conclusion Analyze the competitiveness of the health and wellness industry, identify shortcomings in the big data environment, and propose targeted improvement measures.