Metaverse and Virtual Tourism: A New Era of Digital Travel Experiences

The fusion of metaverse technology with virtual tourism is redefining how travelers experience destinations. This paper examines the transformative impact of immersive technologies such as virtual reality (VR), augmented reality (AR), and metaverse platforms on the tourism industry. By analyzing new digital travel models, this study highlights both the opportunities for innovation and the challenges digital tourism businesses face in creating engaging, realistic experiences.Recognizing the potential and hurdles of this shift is essential for industry stakeholders to adapt and thrive in a rapidly evolving digital landscape.