Research on the Tourism Marketing Strategy of Jiuhua Mountain Based on the 4P Theory

基于“4P”营销理论，本研究分析了九华山旅游市场的基本现状及问题，分别从产品、价格、渠道和促销4个维度提出促进九华山旅游市场发展的市场营销策略，希望为九华山吸引更多的游客，推动九华山旅游经济的发展。Based on the “4P” marketing theory, this study analyzes the basic current situation and problems of the tourism market of Jiuhua Mountain and proposes marketing strategies to promote the development of the tourism market of Jiuhua Mountain from four dimensions: product, price, channel and promotion, hoping to attract more tourists to Jiuhua Mountain and promote the development of the tourism economy of Jiuhua Mountain.