IMPLEMENTATION OF ENTERPRISE RESOURCE PLANNING (ERP) SYSTEM AT NEW BALANCE COMPANY

This study aims to analyze the implementation of the Enterprise Resource Planning (ERP) system at New Balance, focusing on the implementation process, challenges faced, and its impact on operational efficiency and overall company performance. In the midst of increasingly tight global business competition, companies such as New Balance are required to improve operational efficiency and decision-making quality. One of the efforts made to achieve this is by implementing an integrated ERP system, especially SAP S/4HANA, to manage various business functions effectively. However, ERP implementation is often faced with various challenges, including data integration from legacy systems, employee adaptation to new systems, and the need to adjust the company's business processes to existing ERP features. This study uses a qualitative approach with a case study method, analyzing data from internal reports and interviews with staff involved in the implementation process. The results of the study show that although there were obstacles in the early stages of implementation, ERP implementation had a positive impact on supply chain management, real-time data processing, and more efficient decision-making. This study suggests that companies should focus more attention on IT infrastructure readiness, employee training, and selecting the right ERP system to minimize obstacles and maximize the long-term benefits of ERP implementation.