Information Delivery in Times of Crisis: Evaluating Digitally‐Supported Agricultural Extension in Myanmar

ABSTRACT Agricultural extension can have direct and important impacts on vulnerable populations, strengthening both rural livelihoods and urban food security through technology adoption and increased agricultural production. Digitally‐supported extension utilizing mobile phones can be a cost‐effective method for delivering information to farmers. However, different digitally‐supported extension delivery mechanisms may have differential impacts on farmer knowledge and behavior, especially (i) in the face of new and emergent threats to farm production, and (ii) in crises or violent conflict when trust in outside information is low and conventional extension channels are disrupted. We conducted a randomized controlled trial to evaluate two digitally‐supported extension designs—direct SMS and a novel hybrid lead‐farmer‐supported SMS method—in delivering fall armyworm management guidance to maize farmers in Myanmar after a military coup. Both approaches improved farmer knowledge. There is suggestive evidence that the lead‐farmer‐supported group spent more on pesticides and hired labor compared to the control group and used pesticides more effectively in damage control than the SMS group.

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Publication Details

Journal
Agricultural Economics
Published
2025-08-03
DOI
https://doi.org/10.1111/agec.70058
Primary Topic
Agricultural Innovations and Practices
Type
article
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article

Information Delivery in Times of Crisis: Evaluating Digitally‐Supported Agricultural Extension in Myanmar

Caitlin Herrington, Mywish K. Maredia, Joseph Goeb, A. Myint Zu
2 links
Agricultural Economics
Agricultural Innovations and Practices
article

Information Delivery in Times of Crisis: Evaluating Digitally‐Supported Agricultural Extension in Myanmar

Caitlin Herrington, Mywish K. Maredia, Joseph Goeb, A. Myint Zu
article en

Abstract

ABSTRACT Agricultural extension can have direct and important impacts on vulnerable populations, strengthening both rural livelihoods and urban food security through technology adoption and increased agricultural production. Digitally‐supported extension utilizing mobile phones can be a cost‐effective method for delivering information to farmers. However, different digitally‐supported extension delivery mechanisms may have differential impacts on farmer knowledge and behavior, especially (i) in the face of new and emergent threats to farm production, and (ii) in crises or violent conflict when trust in outside information is low and conventional extension channels are disrupted. We conducted a randomized controlled trial to evaluate two digitally‐supported extension designs—direct SMS and a novel hybrid lead‐farmer‐supported SMS method—in delivering fall armyworm management guidance to maize farmers in Myanmar after a military coup. Both approaches improved farmer knowledge. There is suggestive evidence that the lead‐farmer‐supported group spent more on pesticides and hired labor compared to the control group and used pesticides more effectively in damage control than the SMS group.

Agricultural EconomicsVol. 56(6)
International Food Policy Research Institute (US), Royal Tropical Institute (NL), Michigan State University (US), Agricultural & Applied Economics Association (US)
Openalex Percentile: Top 70%
Agricultural Innovations and Practices
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Information Delivery in Times of Crisis: Evaluating Digitally‐Supported Agricultural Extension in Myanmar — Caitlin Herrington, Mywish K. Maredia, et al. · Agricultural Economics (2025) | TGRS Research Map | TGRS