The code of sustainable success in fitness apps: social comparison mechanism enabled by user facilitated supports
These findings provide references for fitness platform practitioners to design marketing strategies and thus improve the sustainable commercial value of fitness apps. In addition, the results can be applied to promote users' fitness motivation and thus offer sustainable health value to the society.
Authors
- Liu Yang (ORCID: https://orcid.org/0000-0002-7850-6517)
- Kuang Wu
- Li Qi (ORCID: https://orcid.org/0000-0002-7224-1327)
Institutions
- Jilin University of Finance and Economics (CN)
- Xi'an Jiaotong University (CN)
Publication Details
- Journal
- Frontiers in Public Health
- Published
- 2025-08-04
- DOI
- https://doi.org/10.3389/fpubh.2025.1632598
- Citations
- 1
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 4.20
Funders
- Jilin University of Finance and Economics
- Jilin University