ANALYSIS OF CONSUMER BEHAVIOR IN PURCHASING ON TIKTOK SHOP TOKOPEDIA LIVE STREAMING ON DOUBLE-DATE PROMOTIONS IN BOGOR CITY

This scientific paper discusses the analysis of consumer behavior in purchasing during the live streamingprogram of TikTok Shop Tokopedia on double dates in Bogor City as a moderating variable (a study onthe people of Bogor City). This study aims to determine the influence of the live streaming program ofTikTok Shop Tokopedia on double dates on purchasing decisions in Bogor City. The method used is aqualitative method with a descriptive approach through literature studies and interview techniques.Interviews were conducted with 10 informants from 6 sub-districts in Bogor City. After conductinginterviews and literature studies, the research concluded that the live streaming of TikTok Shop Tokopediaon double dates partially influences consumer behavior in purchasing in Bogor City.