RISK MANAGEMENT ANALYSIS FOR POULTRY EGG BUSINESS OPERATORS

Risk management is a critical element in ensuring business sustainability, including in the agribusiness sector such as poultry egg production. This study aims to analyze the risk management practices undertaken by poultry egg business operators, focusing on risk identification, assessment, and mitigation strategies. The research employs a qualitative descriptive approach, with data collected through in-depth interviews, direct observation, and document review. The findings reveal that the main risks faced by poultry egg operators include market price fluctuations, poultry diseases, feed price increases, and distribution disruptions. Business operators tend to manage risks reactively, with mitigation strategies such as product diversification, feed stockpiling, and the use of poultry health technologies. This study recommends the adoption of more structured risk management strategies, including data driven risk analysis, agribusiness insurance, and collaboration with stakeholders. These findings are expected to assist business operators in enhancing sustainability and competitiveness amid uncertainties in the agribusiness industry.