OPTIMIZING FRESHWATER LOBSTER MARKETING STRATEGY: AN SEO APPROACH TO INCREASE DIGITAL VISIBILITY

The purpose of citing this journal is to describe the concept of digital marketing based (search engine optimization) in marketing strategies for freshwater lobsters. The research method uses qualitative descriptive research with data collection techniques using library research. Digital marketing is a new way to increase customer growth. One of them is using the waterfall method. There are two factors in optimizing a website using SEO, namely on page optimization and of page optimization. The use of SEO is often used to improve the position of a website, which is a structured and sequential (step by step) approach system in digital-based business development. The stages with specification of user needs, then proceed through the design stage, namely planning, modeling, building and delivering the system to users, supporting the resulting software in a complete way so that it has an impact on the resulting traffic and sales.