“Internet Plus” Powers Agricultural Product Marketing in Rural Revitalization—A Case Study of Funan County, Anhui Province

乡村振兴战略是中国政府为了促进农村经济和社会全面发展所提出的一项政策。中国正遭遇人口老龄化和城市化所带来的挑战，传统的农业模式已经不能适应现代群众的需要，农业现代化、农村产业转型还需要进一步推进。互联网营销已经成为农产品营销的一个重要途径。本文以安徽省阜南县为例，全面分析其“互联网+”背景下的农产品市场营销策略问题以及相应的解决方案。地处皖北的阜南县属于国家级深度贫困地区，整体发展相对滞后，是扶贫攻坚的主战场。为了实现稳定脱贫与乡村振兴的有效衔接，当地需加大培育特色产业的力度，结合“互联网+”技术，构建长效发展的机制，全面提升区域可持续发展能力，这一发展路径的探索对于巩固脱贫攻坚成果具有重要意义。The rural revitalization strategy is a policy proposed by the Chinese government to promote the comprehensive development of the rural economy and society. China is facing challenges brought by population aging and urbanization, and the traditional agricultural model can no longer meet the needs of modern people. Agricultural modernization and rural industrial transformation still need to be further promoted. Internet marketing has become an important way of marketing agricultural products. Taking Funan County, Anhui Province as an example, this paper comprehensively analyzes the problems of agricultural product marketing strategies under the background of “Internet Plus” and the corresponding solutions. Funan County, located in northern Anhui Province, is a national-level deeply impoverished area with relatively backward overall development, and is the main battlefield for poverty alleviation. In order to achieve an effective connection between stable poverty alleviation and rural revitalization, the local government needs to strengthen the cultivation of characteristic industries, combine the “Internet Plus” technology, build a long-term development mechanism, and comprehensively improve the regional sustainable development capacity. The exploration of this development path is of great significance for consolidating the achievements of poverty alleviation.