THE ROLE OF DIGITALIZATION ON THE RECRUITMENT AND SELECTION PROCESS OF HUMAN RESOURCES IN THE CREATIVE ECONOMY INDUSTRY (LITERATURE REVIEW)

This article discusses the impact of digitalization on the recruitment and selection process of human resources (HR). The rapid advancement of digital technology has brought significant changes, including the business world, especially in HR recruitment and selection. Previously, traditional recruitment relied on conventional methods such as job advertisements in print media and the submission of applications via postal mail. With advancements in technology, such as online recruitment platforms, artificial intelligence (AI), and social media, companies can now reach a larger pool of potential employees in a more efficient and effective manner. This study uses a literature review method to explore three main aspects: 1) the role of digitalization in the recruitment and selection process of HR, 2) the benefits gained from implementing digitalization, and 3) the challenges faced by organizations in adopting this technology. The findings indicate that digitalization enhances recruitment efficiency by accelerating selection processes and expanding the candidate pool through tools such as applicant tracking systems (ATS), video interviews, and AI-based data analysis. However, challenges include dependence on technology, potential algorithmic bias, and digital skill limitations among applicants. Other issues that arise include the challenge of balancing technological efficiency with the need to assess cultural fit and soft skills, which cannot always be measured by algorithms. Furthermore, privacy and data security concerns are significant, as protecting applicants' personal information in the digital space is crucial. Although technology accelerates the process, companies must wisely manage issues for fair and effective recruitment.