ANALYSIS OF INNOVATION IN BUSINESS MODEL DEVELOPMENT AFFECTING THE ECONOMIC GROWTH OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN LOMBANG VILLAGE

In the business world that continues to developing, development strategy business No only about survive, but also about innovate and continue forward. Presence business is expected No only notice profit, but also provide benefit sustainable to be enjoyed in the future. Research This aiming for analyze more in to influence innovation development of village MSMEs business models the race, and can inspire and provide education to the people of Lombang village so that they are motivated to run a business with various innovations that are currently the latest. Research this is analyzed with method qualitative. In research qualitative, study library must used in a way consistent with assumptions methodological. Data collection techniques or information on research This use questionnaire. Form question use questionnaire open, namely questionnaire that provides freedom to Respondent For answer questions. Information on research This is perpetrator business micro, small, and medium enterprises (MSMEs) in villages race totaling 3 people. Retrieval technique sample using simple random sampling or sample random simple, namely choose random from a bunch individuals who have same probability. The results of the study show that innovation business model development is very influential to growth village MSMEs economy village community​ race grow creative create product with attractive packaging. Thanks to village MSME the race that is advancing make growth economy village So the more progress. Keep growing with innovation without stop, through implementation technology, business models, and approaches new communication. Therefore​ that's important for every organization for consider utilization communication electronic Internet based use increase Power competition business them. In addition, it is also necessary to manage possible risks​ arise, such as aspect security and performance of MSMEs.