PROFITABILITY AND DEBT POLICY ON COMPANY VALUE IN TRANSPORTATION AND LOGISTICS SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE

Company value is the market's perception of the company's success in improving shareholder welfare.This research aims to analyze the influence of profitability and debt policy on company value intransportation and logistics sector companies listed on the Indonesia Stock Exchange for the 2019-2023period. Profitability is proxied by Return on Assets (ROA), while debt policy is measured using the Debtto Equity Ratio (DER). This research method uses panel data with a quantitative approach and regressionanalysis. The sample in this study was 14 companies taken using a purposive sampling method with 5years of observation, so the number of observations in this study was 70 observations. The researchresults show that profitability has a significant positive ef ect on company value, which shows thatincreasing profitability can increase company value. Debt policy also has a positive and significant efecton company value.