Disaster Communication Management Fire and Rescue Service in Fire Handling in Medan City

This study aims to analyze the disaster communication management carried out by the Fire and Rescue Agency (DISDAMKARMAT) of Medan City in fire suppression, identify the challenges faced, and evaluate its effectiveness. This research uses a descriptive qualitative approach with data collection through in-depth interviews, observation, and documentation study. The research results indicate that DISDAMKARMAT Medan City's disaster communication management has been comprehensively implemented, covering planning, organizing, implementation, and evaluation stages. In the planning stage, DISDAMKARMAT has routine socialization and education programs for the community. This study recommends increasing more massive and adaptive preventive education, developing specific strategies to address public behavior, and strengthening information and hoax management systems, to achieve more optimal disaster communication effectiveness.