ANALYSIS OF THE IMPLEMENTATION OF OPERATIONAL MANAGEMENT IN YMS CHICKEN WHOLESALE

This research discusses the implementation of operational management in the YMS Chicken wholesale chicken business. This business was established in early 2023 with family-based ownership. In facing tight business competition and frequently changing market demand, the YMS Chicken poultry wholesale business faces various challenges in managing stock that often runs out, service quality, and business competition. The research was conducted using qualitative methods with primary data sources, namely interviews and observations, as well as secondary data sources, namely sales data from the past year. This research is important to understand and analyze how effective operational management practices can enhance the efficiency and productivity of a business in strategic decision-making, resource management, and value creation for customers and stakeholders. The research results indicate that the implementation of strategies such as reorder point safety stock needs to be carried out to meet customer demand. In addition, managing relationships with backup suppliers is one of the steps that can optimize the flow of goods and customer trust. Therefore, it is recommended that the YMS Chicken poultry wholesale business implement a more systematic inventory capacity planning, strengthen collaboration with suppliers, and provide training to employees to improve service quality