The Influence of Digital Supply Chain on Operational Performance in the Food and Beverage Industry in DKI Jakarta

This study aims to examine the effect of digital supply chains on operational performance. The population used in this study is the food and beverage industry in the DKI Jakarta area. A total of 225 food and beverage industries were sampled. The research data was obtained using an online survey questionnaire via Google Forms. A quantitative approach was used in this study. The data was analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The results of this study prove that the digital supply chain has a significant and positive effect on the three dimensions of operational performance. The application of digital technology has been proven to improve product and service quality, accelerate production and distribution processes, and reduce overall operational costs. These findings reinforce the urgency of digital transformation in the industrial sector, particularly to enhance competitiveness and operational effectiveness. This study provides practical contributions for operational managers in designing integrated and sustainable digital technology-based supply chain management strategies.