Operational Transformation and Innovation-Based Competitiveness Enhancement Strategy in the Creative Patchwork Industry: A Descriptive Qualitative Study

The patchwork creative industry shows great potential as a driver of the local economy based on household crafts. This study aims to explore the operational transformation process and innovative strategies implemented to increase competitiveness. With a descriptive qualitative approach, data were collected through interviews. The results of the study indicate that operational transformation has begun by adopting a more modern work pattern, although there are still limitations in digital literacy among business actors. This study recommends the importance of comprehensive digital training, especially in the use of e-commerce and managing social media as a promotional medium. This innovation-based transformation can be a foundation for the village creative industry to grow sustainably and compete in a wider market.