EFFORTS TO INCREASE PUBLIC INTEREST IN ENTREPRENEURSHIP TO SUPPORT ECONOMIC DEVELOPMENT IN PURWOJATI DISTRICT

Issues related to local entrepreneurial interest have a significant impact on the economic development of a region, as is the case in Purwojati District. The potential for good economic development in this area indicates the need to increase entrepreneurial interest. The community is expected to be actively involved in various economic activities, such as starting their own business or becoming entrepreneurs. This study aims to explore ways to increase the entrepreneurial interest of the community to support economic growth in Purwojati District. The research method used is descriptive qualitative with a focus on literature studies. Data were collected through in-depth interviews with relevant parties, direct observations, and secondary data obtained from various relevant documents and literature. Research instruments include interview guides and observation sheets to ensure data collection consistency. Data analysis was performed using interactive analysis, consisting of four stages: data collection, data reduction, data presentation, and drawing conclusions or verification. The research findings highlight several strategies to increase entrepreneurial interest in Purwojati District, such as strategic management approaches, entrepreneurship socialization, entrepreneurship training, digital literacy for MSME development, providing rewards and incentives for entrepreneurs, cooperation among local entrepreneurs, digital marketing, and infrastructure development that supports entrepreneurship.