DIGITAL MARKETING STRATEGIES TO INCREASE SALES OF FASHION PRODUCTS AT RCS BOUTIQUE

The development of globalization which is marked by the rapid advancement of technology is very influential in almost all fields of life, especially the economic field. With these technological developments, business people can utilize the internet to market their products to increase sales and maintain their business, one of which is the marketplace platform as a medium for buying and selling online. Features on the marketplace platform can be utilized by business people to implement marketing strategies as an opportunity to develop their business. This research will analyze digital marketing strategies to increase sales of fashion products at RCS Boutique. This research uses descriptive qualitative research methods with data collection techniques through interviews and observations. The results show that an ef ective digital marketing strategy has an impact on the level of product sales. This research contributes to the understanding of the utilization of ef ective digital marketing strategies. The insights gained from this analysis can inform business people in optimizing digital marketing strategies to maintain their business.