LITERATURE ANALYSIS: THE ROLE OF POSITIVE PSYCHOLOGY ON WORK MOTIVATION OF GENERATION Z EMPLOYEES

This study aims to analyze the role of positive psychology in increasing the work motivation of Generation Z. Data analysis was carried out using a qualitative approach combined with literature analysis techniques by investigating several academic journals, books, and articles published in the period from 2017 to 2024 obtained from Google Scholar, Google chrome, and digital libraries. Generation Z who has unique characteristics needs a management approach that focuses on well-being, happiness, empowerment, work-life balance, meaningful work and supports personal growth. The results of the literature review show that the application of positive psychology in the work environment significantly increases employee motivation, satisfaction, and performance. The main factors of positive psychology that affect the motivation of Generation Z include psychological well-being, positive leadership, and non-financial rewards. Organizations that adopt these principles are able to create a work culture that supports increased loyalty, the growth of happy, healthy and motivated employees. This study provides recommendations for organizations to integrate positive psychology in HR policies to improve work motivation and well-being of Generation Z employees.