THE INFLUENCE OF FINANCIAL LITERACY AND FINANCIAL BEHAVIOR ON INVESTMENT DECISION MAKING AMONG GEN Z (CASE STUDY: STUDENTS OF ACCOUNTING STUDY PROGRAM OF UNIVERSITAS TERBUKA)

As access to information increases and technological advances increase, generation Z is faced with challenges related to managing personal finances and making accurate investment decisions. The aim of this research is to examine how financial literacy and financial behavior influence generation Z's investment decision making. This study takes a quantitative approach, with questionnaires serving as the major data collection method and data analysis performed using the IBM SPSS (Statistical Package for Social Science) version 23 application. The sampling technique applied was purposive sampling with the Slovin formula for a population of 50 people, so the total sample obtained was 44 respondents. The criteria for respondents for this research are undergrad- uate students in the accounting study program at the Universitas Terbuka aged 18-27 years, class of 2021.1 and who have made investments. The research results show that: (1) Financial literacy has no effect on investment decisions. (2) Financial behavior has a positive impact on investment decisions. (3) Financial literacy and fi- nancial behavior variables have a simultaneous positive influence on investment decisions.