Research on High-Quality Development Paths of Rural E-Commerce from Marxist Perspective—Taking Dieshiqiao in Nantong as an Example

南通叠石桥作为中国家纺产业的重要基地，其电商化转型不仅推动了当地经济的快速发展，还带动了周边农村地区的就业和产业升级。但其在发展过程中仍面临着电商快速发展与传统生产关系不相适应、现有政策支持力度不足或落实不到位等挑战。本文通过分析南通叠石桥农村电商发展现状以及面临的挑战，结合马克思主义理论提出了叠石桥电商高质量发展的路径，以期促进叠石桥农村电商健康稳定发展。As an important base of China’s home textile industry, Dieshiqiao in Nantong has not only promoted the rapid development of the local economy through its e-commerce transformation, but also driven employment and industrial upgrading in the surrounding rural areas. However, during the development process, it still faces challenges such as the incompatibility between the rapid development of e-commerce and traditional production relations, and the insufficient support or ineffective implementation of existing policies. By analyzing the current development situation and challenges of rural e-commerce in Dieshiqiao, Nantong, this paper, in combination with Marxist theory, proposes the paths for the high-quality development of e-commerce in Dieshiqiao, aiming to promote the healthy and stable development of rural e-commerce in Dieshiqiao.