A Study on the Innovative Development Path of Higher Aesthetic Education in Greater Bay Area from the Perspective of Cultural Confidence

To build the Guangdong-Hong Kong-Macao Greater Bay Area into an international education demonstration plot is inseparable from the innovative development of higher aesthetic education. From the perspective of cultural confidence, we can find that the Greater Bay Area has unique advantages in aesthetic education due to its rich cultural and artistic resources, original artistic atmosphere, prosperous creative industries and art markets, abundant art academies, and active international exchanges. At present, colleges and universities in the Greater Bay Area have made some progress in the establishment of aesthetic education courses, the construction of aesthetic education practice platforms, the international exchange of aesthetic education, and the interdisciplinary integration of aesthetic education. But meanwhile, the deficiencies in the distribution of aesthetic education resources, the improvement of the aesthetic education evaluation system, and the satisfaction of aesthetic education with social needs cannot be neglected. Thus, aesthetic education in colleges and universities in the Greater Bay Area can be innovated through the following paths: integrating traditional Chinese culture as well as regional culture of the Greater Bay Area, introducing advanced teaching methods and technologies of aesthetic education, strengthening the interdisciplinary integration of aesthetic education, establishing a scientific evaluation mechanism for aesthetic education, deepening international exchanges and cooperation in higher aesthetic education, supporting the construction of art laboratories in colleges and universities, increasing social attention and involvement in higher aesthetic education, and building an omni-media communication system for higher aesthetic education.