Impact of Non-Financial Incentives on Employee Motivation “A Case of Telecommunication Sectors of Afghanistan”

Employee are the basic and important sources for the success and failure of the ‎organization. Therefore, it is the point of concern for the management to ‎motivate their employee in both ways that is financially and non-financially. ‎This research is design to show the impact of non-financial factors such as ‎promotion, recognition, career development, and decision making on employee ‎motivation. Where the four non-financial factors are considers exogenous ‎variables and employee motivation is endogenous variables.75 respondent were ‎selected from 5 telecommunication sectors of Afghanistan Jalalabad region. And ‎data are collected through primary source by distributing questionnaire to the ‎respondent. Data are analyzed through SPSS software, by testing reliability of ‎questionnaire, descriptive statistics, correlation, and multiple linear regression to ‎test the impact of independent variable on dependent variable. The finding ‎indicate that all the variables are perfectly and positively correlated and ‎significant with each other. As per as multiple linear regression is concern ‎overall model is significant at Prob > F = 0.0458. The individual effect of each ‎variable is also significant and has positive relationship such is promotion has ‎positive and significant relationship with employee motivation, which is the ‎highest among other variable in the model. Career opportunity, decision ‎making and recognition are the remaining explanatory variables in current study ‎that has positive and significant relationship with employee motivation.‎