A STUDY ON CHALLENGES FACED BY LAST MILE DELIVERY SERVICE PROVIDERS WITH A FOCUS ON INNOVATION

The rapid expansion of e-commerce and shifts in consumer preferences have significantly increased the need for effective last-mile delivery solutions. This paper explores the obstacles that last-mile delivery service providers encounter while highlighting innovative strategies to overcome them. The study identifies major challenges, including elevated costs, inefficient routing, sustainability issues, and rising customer demands. It analyzes the role of emerging technologies such as automation, AI-powered logistics, and alternative delivery methods like drones and autonomous vehicles. Furthermore, it discusses approaches for optimizing delivery routes, improving workforce management, and ensuring scalability in diverse environments. This research offers practical recommendations for boosting delivery efficiency, minimizing costs, and meeting customer expectations, thereby contributing to advancements in logistics and delivery systems. Keywords: : Last-Mile Delivery, Challenges, Innovation, Logistics, Automation, Route Optimization, Customer Satisfaction, Efficiency.